Before we get started, we want to address an issue that comes up in a good many “get rich quick” niche marketing how-to’s. This issue is the advice to use analytic techniques to find hot market niches and exploit them.
You will find some successful Internet entrepreneurs who will tell you that finding a niche market is all a numbers and analysis game and doesn't really need to intersect with your own interests and expertise. That's probably true for serial entrepreneurs who have had a lot of experience getting businesses up and running, the “I can sell anything” crowd. For example, there are a pair of well known entrepreneurs who have created a very successful business on eBay selling fitness videos to women.
They discovered this market and set of products by doing the kind of research we will teach you to do as well. They are terrific at analysis and marketing and have really plumbed that niche, even though they did not start out with any particular affinity for it. Instead they used an analytic process that placed this target group on their radar. They will continue to do very well, finding new markets in the same way.
The problem is, if you are that gaming fanatic we’ve been talking about, the data suggests that you are probably male, unmarried, aged 21-24. It’s fair to suppose that if you found this women’s fitness market through analysis, it won’t matter how hot the market is, your heart is not going to be in it. Since you really will have to devote yourself to serving your niche market, you have a much better chance of success if you are selling something you like.
Start by looking within to find affinities
If you want to find a market niche that resonates with you, where you can be passionate and establish your expertise, begin by looking within. Ask yourself these questions and more.
They discovered this market and set of products by doing the kind of research we will teach you to do as well. They are terrific at analysis and marketing and have really plumbed that niche, even though they did not start out with any particular affinity for it. Instead they used an analytic process that placed this target group on their radar. They will continue to do very well, finding new markets in the same way.
The problem is, if you are that gaming fanatic we’ve been talking about, the data suggests that you are probably male, unmarried, aged 21-24. It’s fair to suppose that if you found this women’s fitness market through analysis, it won’t matter how hot the market is, your heart is not going to be in it. Since you really will have to devote yourself to serving your niche market, you have a much better chance of success if you are selling something you like.
Start by looking within to find affinities
If you want to find a market niche that resonates with you, where you can be passionate and establish your expertise, begin by looking within. Ask yourself these questions and more.
- Do you have any special qualities, skills or experience?
- What do you do for a living
- Do you have an area of expertise within your job
- What do you do for fun
- Hobbies
- What are people always asking you for advice about
- What do you do during your time off?
- Where do you find kindred spirits
- Where are you most credible?
- Who is naturally drawn to you and to your lifestyle?
- What information do you possess that other people are seeking?
- Who is traveling a path that you have successfully walked yourself?
- Whose language do you speak?
- Whose concerns can you reliably anticipate and address?
- Who do you help in your everyday world
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